Ice Cube: Ready To Take BIG3 to the Next Level
Speakers
Ice Cube
— Rapper & Co-Founder, BIG3
Summary
Ice Cube discusses the journey of the BIG3 basketball league from founding to its upcoming IPO at a roughly $290 million valuation. He highlights strong TV ratings, a credible and intense style of play, and plans to expand teams and pursue a global vision. He frames the public listing as a way for fans to own a piece of the league's upside and underlines his confidence in delivering as a publicly traded company.
- Ice Cube recounts founding BIG3 after seeing a global appetite for three-on-three basketball.
- The league has achieved strong television ratings, surpassing the NHL in some measures.
- BIG3 is preparing to go public at a valuation near $300 million, aiming to be the first publicly traded sports league.
- He emphasizes the league's credible, high-effort style of play with no load management and winner-focused incentives.
- Expansion plans include growing from eight teams to as many as 20 and pursuing a global 'Big Cup' event.
- Ice Cube believes the IPO will let fans invest directly and share in the league's future growth.
- He draws on his career success across music, film, and now sports to urge investors to 'bet on cube.'
Ideas
BIG3 IPO offers fan-owned upside
Ice Cube is bullish on the upcoming BIG3 initial public offering. The league has strong ratings (better than the NHL), a credible and exciting style of play with no load management, a clear plan to expand from 8 to up to 20 teams, and a global vision. As the first publicly traded sports league, it offers fans a chance to participate in the upside. Ice Cube points to his track record of success in music, movies, and now sports, and explicitly urges the public to 'bet on cube.'
Up Next
This Bloomberg Markets video, published June 15, 2026, features Ice Cube discussing BIG3. 1 trade idea extracted by AI with direction and confidence scoring.