The Battle for the Future of Gaming

Watch on YouTube ↗  |  May 27, 2026 at 20:46  |  3:53  |  Morgan Stanley
Speakers
Matt Cost — Morgan Stanley US Internet team

Summary

Matt Cost discusses how AI is reshaping the video game industry. He expects AI to cut game development costs by over 40%, but increased competition may offset savings. Established companies with strong IP and live operations moats are better positioned. AI may also unlock new interactive experiences.

  • American spend 22 minutes per day gaming, more than socializing or reading.
  • Global video game spending expected to exceed $275 billion in 2026.
  • AI could reduce game development costs by roughly $22 billion annually.
  • More than 90% of game development cost is people; AI boosts productivity.
  • Cost savings may be reinvested into marketing due to increased competition.
  • Established studios with strong IP, live operations, and distribution are insulated.
  • Great gameplay remains hard for AI to replicate consistently.
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