Buzzberg Cup Live

Melius’ Ben Reitzes on SK Hynix's market debut: 'We're very bullish on memory'

Watch on YouTube ↗  |  July 10, 2026 at 13:38  |  3:58  |  CNBC
Speakers
Ben Reitzes — Analyst, Melius Research

Summary

Ben Reitzes of Melius Research discusses SK Hynix's US market debut and expresses strong bullishness on memory. He recommends Micron and SanDisk as pure memory plays, watches SK Hynix as the HBM leader, and remains positive on semiconductors for a long AI capex cycle while continuing to avoid software and SaaS names.

  • SK Hynix debuted in the US and is seen as the purest play on HBM for AI workloads.
  • Reitzes recommends Micron and SanDisk, calling all memory tiers 'lights out great'.
  • He is very bullish on memory broadly, driven by AI demand.
  • Semiconductors have a very long runway from AI, robotics, and AGI.
  • Reitzes remains negative on software and SaaS, which he believes will be disrupted by AI-created software.
  • Lower AI token costs are seen as a positive that will increase usage and hardware demand.
Ideas
Ben Reitzes Analyst, Melius Research 0:23
Recommend Micron, memory play strong.
Micron is recommended as a pure memory play benefiting from the structural demand for HBM and a memory market that 'looks lights out great right now'.
MU HIGH
Ben Reitzes Analyst, Melius Research 0:27
Recommend SanDisk, memory play strong.
SanDisk is recommended as another memory name to own in an environment where all memory tiers look great, alongside Micron.
SNDK HIGH
Ben Reitzes Analyst, Melius Research 0:36
Watch SK Hynix, HBM leader.
SK Hynix is the leader in HBM, the purest way to play the super-fast stacked memory in high demand from Nvidia; the firm is watching it closely after its US debut.
000660.KS MED
Ben Reitzes Analyst, Melius Research 0:37
Bullish on memory sector broadly.
All memory tiers look exceptional right now, driven by strong HBM demand for AI workloads; memory is a very bullish sector.
Memory HIGH
Ben Reitzes Analyst, Melius Research 1:49
Bullish semiconductors, long AI cycle.
Semiconductors are in a long-duration AI capex cycle that has not yet fully played out; robotics and AI factories are still in early stages, and the trend should continue for a very long time.
SMH HIGH
Ben Reitzes Analyst, Melius Research 3:22
Avoid software and SaaS, AI disrupts.
Traditional software and SaaS are facing disruption because AI factories will create software autonomously via agents; Melius has been negative on software for years.
Software and SaaS HIGH
Up Next
47:14
Don't Look for Profit Opportunities in Volatile Markets | Myung Min-jun, Park Ga-young, Lee Ji-hwan [Stock Beginner Rescue Squad]
3PRO TV (삼프로TV) · Jul 10
2:10
SK Hynix Set to Make Record-Setting US Debut
Bloomberg Markets · Jul 10
1:16:42
The Real Ticking Time Bomb | TCAF 250
The Compound News · Jul 10
9:08
Delta Reaffirms Profit Guidance as Premium Demand Rises
Bloomberg Markets · Jul 10
48:56
TSB: Ethereum Merge Cut Electricity Use by 99% - Cambridge Report
The Block · Jul 10

This CNBC video, published July 10, 2026, features Ben Reitzes discussing MU, SNDK, 000660.KS, Memory, SMH, Software and SaaS. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Ben Reitzes  · Tickers: MU, SNDK, 000660.KS, Memory, SMH, Software and SaaS