The Most Psychologically Difficult September: Positions to Grab Early in a 'Weak Start, Strong Finish' Market | Myung Min-jun, Kim Ki-eun, Lee Ji-hwan

심리적으로 가장 어려운 9월, '전약후강' 장세에서 미리 잡아둘 포지션ㅣ명민준, 김기은, 이지환 [주린이 구조대]
Watch on YouTube ↗  |  September 01, 2026 at 13:30  |  51:15  |  3PRO TV (삼프로TV)
Speakers
Lee Ji-hwan — CEO, Aurora Investment Advisory

Summary

Lee Ji-hwan of Aurora Investment Advisory tells hosts Myung Min-jun and Kim Ki-eun that September should be weak early and strong late, and that investors should use the early chop to build positions before a likely late-September US infrastructure stimulus. He remains constructive on Korean equities, semiconductors, power equipment, construction/nuclear infrastructure, and consumer discretionary, while also making a long-term value case for Samsung Electronics and SK hynix. He separately argues investors should not fear Fed rate hikes because post-hike cycles have historically produced large Nasdaq gains.

  • Lee expects a 'weak start, strong finish' Korean market in September after July's crash.
  • He reads recent down-open high-close sessions as evidence of foreign accumulation, not distribution.
  • He expects late-September US infrastructure-related stimulus and favors power equipment, construction, nuclear, and infrastructure names.
  • He stays constructive on semiconductors as core leadership and specifically likes Samsung Electronics and SK hynix on valuation and shareholder returns.
  • He sees consumer discretionary, cosmetics, and food as additional beneficiaries of stimulus-related inflows.
  • He suggests watching Caterpillar after its sharp pullback within the infrastructure theme.
  • He argues the rate-hike cycle should eventually be bought, citing Nasdaq's historical post-hike upside.
Ideas
Lee Ji-hwan CEO, Aurora Investment Advisory 2:02
September likely weak early, strong late.
September is traditionally weak and sentiment is poor, but the July crash already pre-adjusted much of the usual late-summer/midterm weakness. Lee expects a 'weak start, strong finish' pattern and argues early-September weakness is a positioning opportunity before late-September strength, with positions ideally built before the Chuseok holiday week.
Lee Ji-hwan CEO, Aurora Investment Advisory 17:46
Late-September US infrastructure stimulus expected.
Lee expects the US to announce large infrastructure-related stimulus by late September, citing the emergency action on power equipment, Treasury Secretary Bessent's long-term Treasury yield management, and pre-midterm policy urgency. This supports power equipment and infrastructure-related names even after pullbacks.
Lee Ji-hwan CEO, Aurora Investment Advisory 20:59
Semiconductors still core leadership despite correction.
Semiconductors have already corrected enough and are not breaking down even when overall sentiment is poor. Lee views them as the core market leadership and says he will not abandon the semiconductor complex until his thesis is broken.
Lee Ji-hwan CEO, Aurora Investment Advisory 30:08
Consumer discretionary, cosmetics, food can rally.
If late-September US stimulus emerges, consumer discretionary should see inflows. Cosmetics earnings are already supportive and the sector should keep grinding higher, while food and other consumer names can also rally. Lee says investors should focus on these areas now alongside infrastructure and semiconductors.
Lee Ji-hwan CEO, Aurora Investment Advisory 33:45
Buy large overseas-nuclear construction names.
Within the infrastructure theme, Lee favors large Korean construction names with overseas exposure, nuclear exposure, and ideally data-center exposure. After a deep correction, he sees new momentum developing and suggests accumulating on pullbacks into September/October rather than treating the bounce as a short-term trade only.
Lee Ji-hwan CEO, Aurora Investment Advisory 34:43
Watch Caterpillar after sharp pullback.
Caterpillar rallied significantly and then fell sharply in July alongside the infrastructure drawdown. With infrastructure stimulus likely coming, Lee says Caterpillar is now at a level that momentum investors should watch closely, even if it is not an immediate next-day trade.
Lee Ji-hwan CEO, Aurora Investment Advisory 36:15
Ride rate-hike cycle for Nasdaq upside.
Lee argues investors should not fear Fed rate hikes. Historically, rate-hike cycles often bring a 10-15% drop and then a 45-60% rally; because July already delivered the emotional 10-15% drop, he says the better trade is to position for the stronger post-hike advance, specifically citing Nasdaq's average 45-60% upside.
Lee Ji-hwan CEO, Aurora Investment Advisory 42:11
Samsung and SK hynix look cheap.
Samsung Electronics and SK hynix have fallen sharply enough to create valuation merit. Samsung has a multi-year shareholder-return program worth roughly 300 trillion won, and from a global long-term fund perspective Lee says both stocks are buyable on a one-and-a-half to two-year horizon. He expects the inflection to begin around late September or early October as shareholder-return catalysts approach.
Up Next

This 3PRO TV (삼프로TV) video, published September 01, 2026, features Lee Ji-hwan discussing EWY, Korean Power Equipment Sector, Korean semiconductor sector, KORU, Korean Food and Beverage Sector, 000720.KS, 047040.KS, 006360.KS, CAT, QQQ, 005930.KS, 000660.KS. 8 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Ji-hwan  · Tickers: EWY, Korean Power Equipment Sector, Korean semiconductor sector, KORU, Korean Food and Beverage Sector, 000720.KS, 047040.KS, 006360.KS, CAT, QQQ, 005930.KS, 000660.KS