Shoppers Rediscover Joy of Dressing Up, Suit Sales Jump

Watch on YouTube ↗  |  September 18, 2026 at 21:33  |  4:19  |  Bloomberg Markets
Speakers
Chris Rovzar — Global Luxury Editor, Bloomberg Pursuits

Summary

Bloomberg's Chris Rovzar joins Scarlet Fu and Tom Keene to discuss the unexpected post-pandemic comeback in suit sales. After remote work initially depressed demand, weddings, events, and then fashion-driven purchases revived suits. The trend is benefiting tailored-clothing brands such as Brooks Brothers and Men's Wearhouse, while Tailored Brands has filed for an IPO. The segment is a positive signal for tailored apparel and luxury retail.

  • Bloomberg's Chris Rovzar discusses the resurgence in suit sales.
  • The pandemic initially reduced suit demand as offices relaxed dress codes.
  • Weddings and events revived purchases, followed by fashion-driven suit buying.
  • Brooks Brothers and Men's Wearhouse are seeing demand for colorful, textured suits.
  • Tailored Brands, owner of Men's Wearhouse and Jos. A. Bank, filed for an IPO after its 2020 bankruptcy.
  • Custom tailors and Dunhill are expanding in New York, while Hugo Boss and Bloomingdale's span entry-level to high-end price points.
  • The segment implies positive momentum for tailored apparel and luxury retail.
Ideas
Chris Rovzar Global Luxury Editor, Bloomberg Pursuits 0:08
Suit comeback lifts tailored clothing demand.
The pandemic was expected to kill the suit, but suit demand has returned. After weddings and events revived purchases, consumers are now buying fashion-forward suits for fun rather than only for work. This supports tailored-clothing retailers and tailors, with fashion suiting performing well at Brooks Brothers and Men's Wearhouse and new tailors/Dunhill entering the US market.
Tailored clothing retail HIGH
Chris Rovzar Global Luxury Editor, Bloomberg Pursuits 0:38
Tailored Brands benefits from suit comeback.
Tailored Brands, owner of Men's Wearhouse and Jos. A. Bank, is a direct beneficiary of the suit comeback. It went bankrupt in 2020 but has filed for an IPO, which the speaker cites as evidence that the suiting recovery is real and investable.
MW MED
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This Bloomberg Markets video, published September 18, 2026, features Chris Rovzar discussing Tailored clothing retail, MW. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Chris Rovzar  · Tickers: Tailored clothing retail, MW