Apple stock will continue to do well if incoming CEO Ternus maintains Cook's strategy: Tom Forte

Watch on YouTube ↗  |  June 08, 2026 at 15:17  |  4:15  |  CNBC
Speakers
Tom Forte — Analyst, Maxim Group

Summary

Tom Forte discusses Apple ahead of WWDC, focusing on incoming CEO John Ternus. He maintains a buy rating and $310 price target, arguing that if Ternus keeps Cook's strategy intact, Apple's stock can continue to do well. He has low expectations for an AI-enhanced Siri and notes potential future capex needs for Apple's own AI models.

  • Tom Forte has a buy rating on Apple with a $310 price target.
  • He believes Apple stock can perform well if new CEO Ternus maintains Tim Cook's strategy.
  • iPhone remains about half of Apple's revenue with recent double-digit growth.
  • Forte has low expectations for an AI-enhanced Siri based on past disappointments.
  • He questions whether Apple will need to increase capex for proprietary AI models.
  • The partnership with Google for Siri enhancement is seen as a short-term solution.
  • No dedicated AI hardware device has yet emerged to challenge Apple's position.
Ideas
Tom Forte Analyst, Maxim Group 2:43
Apple stock can do well under Ternus
If incoming CEO John Ternus can maintain Tim Cook's strategy of sustaining the strength of the iPhone (which drives about half of Apple's revenue and has shown double-digit revenue growth the last two quarters), Apple stock can continue to perform well as the company figures out how to present AI to consumers via its hardware and software.
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This CNBC video, published June 08, 2026, features Tom Forte discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Tom Forte  · Tickers: AAPL