JPMorgan reaches deal to take over Apple credit card program: Source

Watch on YouTube ↗  |  January 07, 2026 at 21:13  |  1:50  |  CNBC
Speakers
Leslie Picker — Chief Correspondent, CNBC

Summary

CNBC's Leslie Picker reports that JPMorgan has reached a deal and is near finalizing a takeover of Apple's credit card program from Goldman Sachs, according to sources. Goldman Sachs is expected to offload about $20 billion of Apple card balances at a $1 billion discount, with an announcement expected soon. Picker says the deal would further expand JPMorgan's already large credit card business and let it cross-sell to Apple's loyal customer base, while marking the end of Goldman's consumer-lending push.

  • JPMorgan has reached a deal and is near finalizing an Apple card program takeover from Goldman Sachs.
  • Goldman Sachs would offload about $20 billion of Apple card balances at a $1 billion discount.
  • The deal is expected to be announced within roughly a week, with a transition period.
  • The transaction marks the end of Goldman Sachs' consumer-lending chapter.
  • Apple's loyal customer base could help JPMorgan sell those customers other products.
  • JPMorgan is already a massive credit card player and would get even bigger.
Ideas
Leslie Picker Chief Correspondent, CNBC 1:31
JPMorgan can cross-sell Apple card customers
JPMorgan has reached a deal to take over Apple's credit card program from Goldman Sachs, and because Apple has a very loyal customer base, JPMorgan could use that base to sell those customers other products as well. This would further expand JPMorgan's already massive credit card business and be helpful for the company.
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This CNBC video, published January 07, 2026, features Leslie Picker discussing JPM. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Leslie Picker  · Tickers: JPM