How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience

Summary

Shelly Cayette-Weston, president of business operations for the Charlotte Hornets, discusses the team's surprising comeback season and strategies to rebuild revenue and fan experience. She highlights record attendance, a $245 million arena renovation, and challenges from regional sports network collapses. The conversation covers growth opportunities in Charlotte, sponsorship value, and future plans including a new practice facility.

• The Charlotte Hornets achieved record attendance this season despite past struggles.
• A $245 million renovation of Spectrum Center improved fan experience with new seats, food options, and clubs.
• The team is focusing on providing value across ticketing, sponsorships, and premium experiences to boost revenue.
• The collapse of regional sports networks like FanDuel Sports Network poses media rights challenges.
• Charlotte is a fast-growing city, ranked number one for business, aiding fan base and sponsorship growth.
• Future plans include a $190 million practice facility and ongoing fan experience enhancements.
• The Hornets have a young core and multiple draft picks for sustained on-court success.
• Shelly emphasizes building a winning culture and community engagement as key to long-term business sustainability.