I'm telling you, ready to be criticized" Samsung Electronics and SK Hynix are expensive right now. / Value investing method that isn't afraid of a market crash | Professor Seo Jun-sik, Department of Economics, Soongsil University

Watch on YouTube ↗  |  June 14, 2026 at 09:00  |  26:36  |  815 Money Talk (815머니톡)
Speakers
Seo Jun-sik — Professor, Department of Economics, Soongsil University

Summary

Professor Seo Jun-sik argues that the KOSPI, Samsung Electronics, and SK Hynix common shares have become expensive after a strong rally, driven by peak semiconductor earnings that are unlikely to be sustained. He recommends avoiding these common shares for now and instead, for long-term value investors, buying preferred shares of Samsung Electronics and Hyundai Motor. He also shares his personal value-investing philosophy centered on dividend growth and ignoring market FOMO.

  • KOSPI index is now in an expensive phase after rising above 8,000; the 5,000–6,000 range was cheap.
  • Samsung Electronics and SK Hynix common shares are not a buy despite low P/E ratios because current record profits are a temporary bumper harvest.
  • The speaker uses ROE-based long-term valuation and expects declining ROE, undermining the re-rating narrative.
  • Preferred shares of Samsung Electronics and Hyundai Motor are presented as a more rational way to own these companies for long-term dividend-oriented investors.
  • The speaker discloses he underperformed the market over the past year but remains committed to a value approach targeting 15% annual compound returns.
  • Investors are advised to define their identity (long-term farmer vs. short-term hunter) and avoid switching into hot momentum stocks.
Ideas
Seo Jun-sik Professor, Department of Economics, Soongsil University 2:04
KOSPI is expensive, avoid for now.
The KOSPI index has entered an expensive phase after rallying from 5,000–6,000 to above 8,000. Current valuations are not supported when looking beyond this year's exceptional semiconductor profits. Using ROE-based long-term analysis, the 200 trillion won profit is a bumper harvest that is unlikely to repeat; future ROE will decline, making the index overvalued. Caution is warranted and it is not a buying opportunity.
Seo Jun-sik Professor, Department of Economics, Soongsil University 4:48
Avoid Samsung and SK Hynix common shares.
Samsung Electronics and SK Hynix common shares appear cheap on a trailing P/E basis (~6x) but the current profits (200 trillion won) are a peak, not a permanent level. The speaker believes the earnings cycle will moderate, the re-rating story exaggerates the paradigm shift, and ROE will decline from here. Long-term value is not as compelling as the market thinks. It is not a time to buy; even a 5-6% dip is not enough to enter. Preferred shares are much more rational for those wanting exposure.
Seo Jun-sik Professor, Department of Economics, Soongsil University 17:08
Buy preferred shares of Samsung, Hyundai.
For long-term investors who want to own the earnings stream of Samsung Electronics and Hyundai Motor, buying preferred shares is much more rational than buying common shares at current prices. The speaker personally continues to hold Hyundai Motor preferred shares and considers preferred shares underpriced relative to the long-term value of these companies.
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