May 14, 26 Afternoon Broadcast Full View - Even with record-high stock prices, still a long way to go? Can 300,000-won Samsung Electronics and 2,000,000-won SK Hynix be possible tomorrow?

[May 14, 26 Afternoon Broadcast Full View] Even with record-high stock prices, still a long way to go? Can 300,000-won Samsung Electronics and 2,000,000-won SK Hynix be possible tomorrow?
Watch on YouTube ↗  |  May 14, 2026 at 11:09  |  4:41:11  |  3PRO TV (삼프로TV)
Speakers
Park Geun-young — Managing Director, IBK Investment & Securities
Lee Jae-kyu — PB Deputy Manager, SK Securities
Yoo Chang-hee — CEO
Park Ji-hoon — Director, Asset Management Consulting Dept., NH Investment & Securities
Jang Ho-jin — CEO, Geumsigong

Summary

The May 14 broadcast covers the KOSPI nearing 8,000, with strong performance from Samsung Electronics and a broad market rally. Panelists discuss rotation into consumption stocks, solar energy, and undervalued sectors, while cautioning about labor union risks and macro headwinds. Specific stock picks include Samsung Electronics, Shinsegae, Samyang Foods, and Duksan Neolux.

  • KOSPI rose 1.75% to 7,980, approaching 8,000, with broad participation.
  • Samsung Electronics led gains on H200 chip approval and JP Morgan upgrade.
  • Consumption and department store stocks surged on wealth effect and inbound tourism.
  • Solar energy stocks rallied on data center power demand expectations.
  • Labor union tensions at Samsung and HD Hyundai Heavy weighed on certain stocks.
  • Lee Jae-gyu recommended short-term bounce in low-PBR sectors like entertainment.
  • Park Ji-hoon highlighted value plays: Samsung, Shinsegae, Samyang, Duksan Neolux.
  • Market caution advised due to macro volatility and uncertain bull market duration.
Trade Ideas
Park Geun-young Managing Director, IBK Investment & Securities 7:21
Consumption recovery from wealth effect
Korean domestic consumption and department store stocks are set to benefit from a recovery in consumer spending driven by stock market wealth effects and a surge in inbound tourism. Key names include Lotte Shopping, Shinsegae, and Hyundai Department Store, which have shown strong earnings and valuation support.
Park Geun-young Managing Director, IBK Investment & Securities 25:23
Samsung to outperform Hynix
Samsung Electronics is undervalued relative to SK Hynix and the historical spread between the two stocks is at the top of the band, suggesting Samsung will outperform. Additionally, Samsung's foundry business is turning profitable, which should support a valuation re-rating toward TSMC levels.
Park Geun-young Managing Director, IBK Investment & Securities 42:24
Record ramen exports drive growth
Samyang Foods is benefiting from record-high ramen exports, with monthly export data showing continuous all-time highs. The company has strong earnings growth driven by overseas demand, particularly in Europe and China, and its valuation remains attractive.
Park Geun-young Managing Director, IBK Investment & Securities 43:28
Cheapest beauty/medical device stock
PharmaResearch is the cheapest stock in the beauty and medical device sector based on valuation metrics. The company has strong earnings momentum and benefits from inbound tourism and domestic consumption recovery. It recently surged after being identified as undervalued.
Lee Jae-kyu PB Deputy Manager, SK Securities 67:17
PBR band bottom bounce trade
Stocks that have been left behind, such as entertainment (SM, HYBE), internet (NAVER, Kakao), and other low-PBR sectors, are at the bottom of their PBR bands and are likely to see a short-term bounce over 1-2 months. This is a contrarian play on rotation from overbought sectors.
Solar stocks benefit from data centers
Solar energy stocks are rallying on expectations that rising data center power demand will boost renewable energy. Google's announcement of space data center collaboration adds momentum. Key names include Hyundai Energy Solutions, OCI Holdings, and S-Energy.
Park Ji-hoon Director, Asset Management Consulting Dept., NH Investment & Securities 247:08
LG Electronics has robotics and cooling
LG Electronics has two strong catalysts: its growing robotics business and its cooling solutions for data centers. These new growth engines justify a valuation re-rating beyond the traditional appliance business.
Park Ji-hoon Director, Asset Management Consulting Dept., NH Investment & Securities 269:41
Game recovery with Lineage Classic
NCsoft is benefiting from the success of Lineage Classic, which drove 1Q sales of 80 billion won and is expected to rise to 120 billion in 2Q. The stock is recovering from a low base and earnings are improving.
Park Ji-hoon Director, Asset Management Consulting Dept., NH Investment & Securities 271:03
Undervalued export growth stock
Samyang Foods is undervalued at 17x PER versus its historical peak of 30x, while earnings are accelerating due to strong ramen exports to Europe and China. The company's China subsidiary is recovering, and the World Cup marketing could boost sales.
Park Ji-hoon Director, Asset Management Consulting Dept., NH Investment & Securities 273:26
OLED material growth play
Duksan Neolux is a key OLED material supplier to Samsung Display, benefiting from the shift to OLED in iPhones, automotive displays, and potentially robotics. Earnings are growing from 90 billion won this year to 150 billion next year, making it a direct play on OLED proliferation.
Up Next

This 3PRO TV (삼프로TV) video, published May 14, 2026, features Park Geun-young, Lee Jae-kyu, Yoo Chang-hee, Park Ji-hoon discussing 004170.KS, Lotte Shopping, Hyundai Department Store, 005930.KS, SAMYANG, 214450, 035420.KS, 035720.KS, 041510, HYBE, 322000.KS, OCIHF, S-ENERGY, 066570.KS, 036570.KS, 003230.KS, 덕산네오룩스. 10 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Park Geun-young, Lee Jae-kyu, Yoo Chang-hee, Park Ji-hoon  · Tickers: 004170.KS, Lotte Shopping, Hyundai Department Store, 005930.KS, SAMYANG, 214450, 035420.KS, 035720.KS, 041510, HYBE, 322000.KS, OCIHF, S-ENERGY, 066570.KS, 036570.KS, 003230.KS, 덕산네오룩스