Why Ethereum’s Price Looks Broken, But the Bull Case Has Never Been Stronger

Watch on YouTube ↗  |  January 04, 2026 at 14:01  |  8:15  |  Milk Road Daily
Speakers
John Gillen — Co-Host, Milk Road Macro
Martin — Guest
Kyle Reidhead — Head of Research, Milk Road

Summary

The clip discusses why Ethereum's weak price action may mask a strong long-term setup. John Gillen argues the SEC's push for all financial activity to settle onchain benefits Ethereum as a credibly neutral settlement layer, and he also sees Bitcoin and crypto broadly as top fundamental opportunities. Martin adds that if investors believe in a neutral onchain network, they should buy ETH, while noting both public companies and crypto projects may capture value from the transition.

  • Ethereum trades around $3,200 and has lagged expectations.
  • John cites SEC chair comments that all financial activity will settle onchain.
  • John says Ethereum's rollup-centric roadmap and EVM dominance position it as key financial infrastructure.
  • John sees crypto and digital assets as a massive TAM opportunity with Bitcoin and Ethereum as strongest fundamentals.
  • Martin says investors who believe in a credibly neutral network should buy ETH.
  • Martin expects value capture across both public companies and crypto verticals.
  • Martin predicts layer ones may eventually become ZK chains.
  • The segment is a clip from a longer episode.
Ideas
John Gillen Co-Host, Milk Road Macro 0:47
Ethereum is dominant onchain settlement layer.
John argues the SEC chair's statement that all financial activity will settle onchain within two years is a major tailwind because that activity must settle on a credibly neutral network, and Ethereum lends that security and neutrality. He says Ethereum's rollup-centric roadmap made the EVM the lingua franca of next-generation finance and established Ethereum as the dominant financial infrastructure despite competitors. Fundamentals are strengthening even as price lags, so investors should be patient and expect price to follow.
John Gillen Co-Host, Milk Road Macro 1:37
Bitcoin benefits as value moves onchain.
John says Bitcoin is one of the rails that will benefit as more global value settles onchain. He argues the bull case for Bitcoin and Ethereum is in some ways stronger than AI, and that there is no stronger fundamental case in the investment landscape than Bitcoin and Ethereum. He includes Bitcoin in the roughly $900 trillion digital-asset TAM thesis.
Martin Guest 5:15
Buy ETH for neutral settlement network.
Martin argues that if you believe in the need for a credibly neutral decentralized settlement network, you should buy ETH. He acknowledges the network's value could be debated at $100B, $1T, or $10T, but says more assets moving onchain—mostly to Ethereum or its layer 2s—should make the value higher, and therefore Ethereum should go up. He explicitly says he believes the story.
Up Next

This Milk Road Daily video, published January 04, 2026, features John Gillen, Martin discussing ETH, BTC. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: John Gillen, Martin  · Tickers: ETH, BTC