Vail Resorts' returning CEO is the hope for the stock, says Truist's Patrick Scholes

Watch on YouTube ↗  |  January 16, 2026 at 20:20  |  3:39  |  CNBC
Speakers
Patrick Scholes — Lodging and Leisure Analyst, Truist

Summary

Patrick Scholes of Truist discusses Vail Resorts after an investor update showed visits down 20% this season and Rockies snowfall nearly 60% below the 30-year average. He remains constructive on Vail as a value stock with a buy rating, citing Epic Pass presales, geographic diversification, returning CEO Rob Katz, and asset value above the trading multiple, but sees no immediate catalyst. He prefers Choice Hotels as his top lodging pick, citing easy upcoming comps and poor year-end sentiment.

  • Vail Resorts reported visits down 20% this season and Rockies snowfall nearly 60% below the 30-year average.
  • Patrick Scholes says Vail's Epic Pass presales and geographic diversification help offset a poor snow season.
  • Scholes remains positive on Vail as a value stock, citing Rob Katz's return and a 9x EBITDA multiple versus higher asset value.
  • Scholes says Vail is in his buy ratings but sits in the middle of his rankings and lacks an immediate catalyst.
  • Choice Hotels is Scholes's top lodging pick and he recently upgraded it.
  • He expects easier comparisons for Choice's economy consumer segment after a very difficult prior year.
  • Scholes calls Choice a great business model and says year-end sentiment on the stock was horrible.
Ideas
Patrick Scholes Lodging and Leisure Analyst, Truist 0:35
Vail is cheap with CEO turnaround
Scholes is positive on Vail Resorts despite a tough ski season. Vail has presold more of its Epic Pass than ever, locking in revenue, and has geographically diversified into New England and Europe, where snow has been better. He also sees the return of former CEO Rob Katz, who introduced the Epic Pass, as a potential turnaround catalyst. The stock trades at 9x EBITDA versus underlying asset value of at least 12-13x, and Katz's private-equity background could lead to asset sales or asset-light monetization. He has a buy rating, sees limited downside, and calls it a great value stock, though he sees no immediate catalyst and expects upside may take longer.
Patrick Scholes Lodging and Leisure Analyst, Truist 2:28
Choice Hotels top pick on easy comps
Choice Hotels is Scholes's most-liked lodging name and he recently upgraded it. He expects easier comparisons because its economy consumer segment struggled badly last year, so comparisons are becoming very easy. Sentiment on the stock was horrible by year-end, but the business model is great and recent problems are sector/economy-consumer related rather than company-specific.
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