Snap CEO Evan Spiegel on new AR Specs: New opportunity to bring computing to the world around you

Watch on YouTube ↗  |  June 16, 2026 at 19:54  |  4:15  |  CNBC
Speakers
Evan Spiegel — CEO, Snap

Summary

Snap CEO Evan Spiegel unveils the new AR Spectacles priced at $2,195, positioning the device as a new category of wearable computing between simple smart glasses and VR headsets. He addresses questions about competition with Meta, pricing, youth safety, and regulatory challenges, but does not provide any explicit financial or investment thesis. The stock was down over 5% on the day of the announcement and 30% year-to-date.

  • Snap unveils AR Spectacles at $2,195, targeting early adopters and developers.
  • Spiegel describes AR Spectacles as a new computing category between basic smart glasses and VR headsets.
  • Comparisons drawn with Meta's lower-priced Ray-Ban glasses and Quest headsets.
  • 450,000 developers currently use Snap's AR tools, indicating a potential content ecosystem.
  • Spiegel emphasizes the mission to bring computing into the world and reduce screen dependency.
  • Interview covers youth safety, social media bans in the UK and France, and ongoing lawsuits.
  • No direct stock commentary or financial guidance offered by the CEO.
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