Semiconductors and Cosmetics Exploded Simultaneously… What Stocks Should We Focus On In The Current Market?

Semiconductors and Cosmetics Exploded Simultaneously… What Stocks Should We Focus On In The Current Market? | Son Sooyeon, Hana Securities Yongsan WM Center PB [Double Crew]
Watch on YouTube ↗  |  August 12, 2026 at 01:20  |  16:23  |  3PRO TV (삼프로TV)
Speakers
Son Soo-hyun — Private Banker, Hana Securities Yongsan WM Center

Summary

Hana Securities PB Son Sooyeon discusses two hot sectors: semiconductors and cosmetics. She uses strong export data to support a bullish view on memory chip makers Samsung and SK Hynix, dismissing market fears over HBM loading cuts. In Korean cosmetics, she highlights structural export growth to the US and Europe, backing APR, Cosmax, PharmaResearch, and Korea Kolmar, while warning that VT's slowing momentum makes it an avoid.

  • Semiconductor exports hit record highs, with memory accounting for 46% of total exports.
  • Market concerns about HBM loading cuts are overblown; supply constraints reflect strong AI demand.
  • Long-term agreements (LTAs) remain favorable for memory suppliers, indicating continued tightness.
  • K-beauty exports surged 92.2% YoY, led by US and European markets with only 6% US penetration.
  • APR is a leading brand with search trends at new highs and resilient post-earnings performance.
  • Cosmax acts as an ODM/OEM proxy for the entire cosmetics boom, with its US unit turning profitable.
  • PharmaResearch offers upside from Rejuran’s transition into cosmetics and growing European medical device sales.
  • VT’s sales momentum has slowed significantly, especially in Japan, making it a stock to avoid.
Ideas
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 2:32
AI memory demand remains robust.
Korean memory chip exports surged, accounting for 46% of total exports, confirming strong momentum. Market concerns about DRAM price peaks and HBM loading reductions are overblown; HBM supply constraints actually reflect robust demand. Long-term agreements (LTAs) remain favorable for memory makers, with demand satisfaction below 70% indicating supplier dominance. Nvidia's data center financing structures further support sustained AI-driven memory demand. Samsung Electronics and SK hynix are direct beneficiaries.
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 11:02
Leading K-beauty brand with strong exports.
APR is a leading K-beauty exporter with strong brand momentum, as evidenced by search trends hitting new highs and Amazon success. The stock consolidated after earnings, showing resilience. Structural growth in US and European markets, where Korean cosmetics penetration is only 6%, provides a long runway. Export data surged 92.2% YoY, underpinning the bull case.
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 11:49
ODM proxy for K-beauty; US profitable.
Cosmax is an ODM/OEM manufacturer serving the entire cosmetics industry, making it a proxy for K-beauty export strength. Its US subsidiary turning profitable is a key catalyst, and the company directly benefits from the structural shift toward Korean cosmetics in global markets. Recent earnings and a 20% surge reflect this positive momentum.
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 12:17
Still a solid K-beauty ODM leader.
Korea Kolmar is a traditional ODM/OEM cosmetics manufacturer that benefits from overall K-beauty export growth. Although the speaker now sees higher upside in Cosmax and PharmaResearch, Korea Kolmar remains a solid leader in the space with positive exposure to the same structural export trends.
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 13:30
One-off dip; Rejuran growth drives upside.
PharmaResearch shares dipped due to one-off costs (advertising/bonuses), but the underlying story is strong. The company's Rejuran (리주란) is transitioning into cosmetics, opening a new growth avenue, while its medical device Rejuran sales in Europe are positive. The export-based K-beauty theme and these catalysts make it a high-upside play.
Son Soo-hyun Private Banker, Hana Securities Yongsan WM Center 14:52
VT slowing, underperforming, avoid.
VT had been a popular Japan-bound K-beauty stock, but its price has fallen significantly as sales momentum decelerated. Unlike leaders like APR whose search trends hit new highs, VT's sales rankings are not upward and its Japan market presence appears saturated, leading to underperformance. The speaker advises focusing on other names.
Up Next

This 3PRO TV (삼프로TV) video, published August 12, 2026, features Son Soo-hyun discussing 005930.KS, 000660.KS, 278470.KS, 192820.KS, 161890.KS, 214450.KQ, 018290.KQ. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Son Soo-hyun  · Tickers: 005930.KS, 000660.KS, 278470.KS, 192820.KS, 161890.KS, 214450.KQ, 018290.KQ