Shaquille O’Neal Kicks off College Tour on Credit

Watch on YouTube ↗  |  September 02, 2026 at 21:33  |  7:53  |  Bloomberg Markets
Speakers
Shaquille O'Neal — Investor, Strategic Partner, Former NBA All-Star

Summary

Shaquille O'Neal discusses his role as a Credit One Bank brand ambassador and the upcoming Credit Tip Off Tour aimed at college students. He emphasizes credit education, avoiding missed payments, and teaching his own children financial responsibility. He also talks about DJ Diesel as a personal passion and his broad investment philosophy of backing life-changing products rather than giving specific investment advice.

  • Shaquille O'Neal discusses the Credit One Bank Credit Tip Off Tour across four college campuses.
  • He stresses credit education, warning that missed payments can hurt credit for about seven years.
  • He describes teaching his children financial independence through a 'file system' and self-directed learning.
  • He says DJ Diesel is more of an adrenaline fix and performance responsibility than a formal business.
  • He says his personal investing strategy focuses on things that change people's lives, but he avoids giving specific investment advice.
  • He mentions returning to school for a criminology degree and the value of lifelong learning.
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