OpenAI's GPT-5.6: CEO Sam Altman says it is 54% more token efficient relative to rivals

Summary

CNBC's Kate Rooney reports on OpenAI's GPT-5.6, which CEO Sam Altman claims is 54% more token efficient than rivals, aiming to address enterprise cost concerns and competition from cheaper Chinese models. She also shares Sensor Tower data showing Anthropic leads enterprise AI with $2.76 revenue per user, up from $0.50 a year ago, versus OpenAI's $1.75, underscoring the profitability of coding and the enterprise battle.

• OpenAI rolls out GPT-5.6, claiming 54% better token efficiency versus rivals to combat cost-driven churn.
• ChatGPT's consumer market share has slipped to 46% from 61%, with rivals gaining ground.
• Anthropic is the enterprise leader with $2.76 average revenue per user, a sharp increase from $0.50 a year ago.
• OpenAI's enterprise revenue per user is about $1.75, trailing Anthropic significantly.
• Coding is highlighted as the key driver of enterprise AI profitability.
• Efficiency and enterprise monetization are now the central competitive dynamics in large language models.