Coca-Cola CEO Henrique Braun: We are 'very pleased' with how we showed up at the FIFA World Cup

Watch on YouTube ↗  |  July 28, 2026 at 17:39  |  6:12  |  CNBC
Speakers
Henrique Braun — CEO, Coca-Cola
Sara Eisen — Anchor, Closing Bell

Summary

Coca-Cola CEO Henrique Braun discusses the company's strong quarterly earnings, highlighting balanced growth from both volume and price across all geographies and categories. He attributes success to innovation, World Cup marketing, premiumization, and affordability strategies. The consumer is value-seeking but still participating, and the company's alignment with bottlers supports continued momentum.

  • Coca-Cola reported strong quarterly results with volume and price mix contributing almost equally.
  • All geographic segments and most product categories experienced growth in the quarter.
  • The World Cup campaign boosted brands like Powerade, which grew high single digits in the U.S.
  • CEO Brawn emphasized innovation, such as 'connected cans' and Panini stickers, to drive consumer engagement.
  • The company navigates inflation by offering both premium (mini-can multipacks) and affordable (single mini-cans) options.
  • Low- to mid-income consumers are seeking value, but industry participation remains healthy in North America.
  • The CEO credited alignment with bottlers and consistent execution for the company's ongoing momentum.
Ideas
Henrique Braun CEO, Coca-Cola 1:56
Balanced growth algorithm driving Coca-Cola outperformance
Coca-Cola delivered balanced growth with both volume and price/mix contributing, driven by strong execution, innovation, brand scale, and successful World Cup activation. All geographies and many categories grew, with Powerade up high single digits in the US. The company is providing choices across affordability and premiumization, helping it navigate a value-seeking consumer environment. This consistency and alignment with bottlers supports continued outperformance.
Up Next

This CNBC video, published July 28, 2026, features Henrique Braun discussing KO. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Henrique Braun  · Tickers: KO