Trading During a Global Economy Shift

Watch on YouTube ↗  |  May 17, 2026 at 13:22  |  7:14  |  Bloomberg Markets
Speakers
Soumaya Keynes — Financial Times columnist, coauthor of 'How to Win a Trade War

Summary

Soumaya Keynes discusses the new era of trade wars, arguing that 'winning' means minimizing economic damage rather than increasing wealth. She analyzes the breakdown of the rules-based trade order, the US-China tariff stalemate, and the role of domestic institutions like courts. She concludes that tariffs are ineffective for reducing imbalances but can drive supply-chain diversification.

  • Keynes redefines 'winning' a trade war as minimizing wounds, not gaining riches.
  • The rules-based trade order has broken down due to China's non-compliance and US shift to a 'pirate' strategy.
  • Tariffs cannot reliably fix trade imbalances but can encourage diversification away from single-source suppliers.
  • The US court system provides a constraint on executive tariff actions and can help restore trust.
  • China has built up retaliatory weapons (e.g., rare earth export restrictions) creating a stalemate.
  • Smaller countries are vulnerable in a power-based system compared to a rules-based one.
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