Beast Industries on Gemini partnership: Incorporating AI into videos to enhance experiences

Watch on YouTube ↗  |  September 02, 2026 at 19:47  |  3:14  |  CNBC
Speakers
Jeff Henbold — CEO, Beast Industries

Summary

Beast Industries CEO Jeff Housenbold discusses a multi-year partnership with Google to integrate Gemini into Beast content and extend into Google Health/Fitbit AI. He says the deal has top-level executive sponsorship and reaches 1.65 billion monthly fans, positioning it as a major AI adoption showcase. Financial terms were not disclosed. Housenbold also says the company uses AI internally for operations but not for creating content.

  • Beast Industries and Google announce a multi-year partnership.
  • Gemini will be integrated contextually into Beast videos.
  • The deal extends to Google Health and Fitbit AI.
  • Housenbold calls it a big deal with Sundar Pichai sponsorship.
  • Financial terms are not disclosed.
  • Reach is cited at 1.65 billion monthly fans.
  • AI is used internally in finance, HR, legal, and feasibility research.
  • AI is not being used to create Beast content.
Ideas
Jeff Henbold CEO, Beast Industries 0:45
Google Gemini deal reaches 1.65 billion fans.
Beast Industries has a multi-year partnership with Google to integrate Gemini into its videos in authentic, contextually relevant ways, aiming to help its 1.65 billion monthly fans understand and use AI. Housenbold sees this as analogous to the early days of search and says it has executive sponsorship up to Sundar Pichai, making it a major distribution and adoption opportunity for Google's AI products.
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This CNBC video, published September 02, 2026, features Jeff Henbold discussing GOOGL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Jeff Henbold  · Tickers: GOOGL