Apple Is Overhauling Siri to Bring AI to the Masses

Watch on YouTube ↗  |  May 28, 2026 at 15:57  |  3:59  |  Bloomberg Markets
Speakers
Mark Gurman — Chief Correspondent, Bloomberg News

Summary

Bloomberg's Mark Gurman discusses Apple's upcoming major Siri overhaul with AI, including a standalone chatbot app and a system-wide AI agent, announced at WWDC. He believes this is an exciting moment for Apple and consumers will finally get a properly working Siri after 15 years. The new features are built into billions of devices, threatening existing competitors like ChatGPT and Gemini.

  • Apple is overhauling Siri with AI, announced at WWDC on June 8.
  • Mark Gurman says this is a major accomplishment for Apple.
  • New Siri includes a standalone chatbot app and a type-to-Siri interface.
  • Apple uses Google's cloud and Gemini models for underlying AI.
  • The Siri app will compete directly with ChatGPT, Gemini, and Claude.
  • Consumers have been waiting 15 years for a working Siri.
  • Mark is bullish on Apple's AI strategy and the consumer impact.
  • The new Siri is built into over 2 billion Apple devices.
Trade Ideas
Mark Gurman Chief Correspondent, Bloomberg News 0:30
Apple AI overhaul is huge catalyst
Apple is finally implementing AI at the center of its products with a major overhaul of Siri, including a standalone chatbot app and a system-wide AI agent. Consumers have been clamoring for a working Siri for 15 years, and this fall they will finally get it. This is a major accomplishment and catalyst for Apple, bringing AI to the masses.
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This Bloomberg Markets video, published May 28, 2026, features Mark Gurman discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Mark Gurman  · Tickers: AAPL