Elf Beauty Expands Into Hair Care Products

Summary

Elf Beauty CEO Tarang Amin details strong Q1 results with 36% net sales growth and raised full-year guidance to 18-20%. He highlights Naturium's upcoming European expansion with Sephora and the launch of Elf Hair Care as a major new growth driver. Amin also explains how the company's value positioning shields it from consumer spending pressure and discusses pricing strategies to maintain affordability.

• Q1 net sales grew 36%, full-year guidance raised to 18-20% growth.
• All brands in the portfolio are growing, with 30 consecutive quarters of at least 20% growth.
• Naturium brand to launch in 19 European countries via Sephora in the coming month.
• Elf Hair Care launched exclusively at Target, with aspirations to match or exceed Elf Skin's $200M+ retail scale.
• Company emphasizes superior everyday value to capture trade-down consumers amid economic concerns.
• Broad price reduction test found 90% of products already deliver great everyday value, with 10% of SKUs able to drive stronger unit momentum at lower prices.