Buzzberg Cup Live

Fear Black Monday—Why Did Samsung Electronics and SK Hynix Plummet? Emerging Noise, the Real Reason the Market Shook | Kim Jang-yeol, Center Head

[#Urgent Interview] Black Monday of Fear… Why Did Samsung Electronics and SK Hynix Plummet? Newly Emerging Noise, The Real Reason the Market Shook | Kim Jang-yeol, Center Head
Watch on YouTube ↗  |  July 13, 2026 at 08:15  |  25:31  |  815 Money Talk (815머니톡)
Speakers
Kim Jang-yeol — Reporter, The Bell

Summary

Kim Jang-yeol explains the panic-driven crash in SK Hynix and Samsung Electronics, attributing it not to a fundamental collapse but to a toxic mix of ADR premium overhang, structural supply-demand imbalance, and aggressive foreign selling. He outlines how investors can navigate the turmoil: avoid local memory shares, prefer US-listed alternatives, rotate into defensive sectors, consider buying the deeply undervalued KOSPI in stages, and watch semiconductor equipment plays that benefit from continued capex.

  • SK Hynix plummeted 14% despite high ADR premium due to one-way conversion mechanics and potential hedging shorts on local shares.
  • Foreign investors are bypassing Korean onshore memory stocks, buying SK Hynix ADR or Micron directly, worsening domestic supply-demand.
  • The sell-off is not driven by a fundamental collapse; HBM and LTA-related earnings adjustments merely added noise.
  • KOSPI valuations have fallen to historic lows (P/E below 6x), cheaper than during the global financial crisis.
  • Cash-rich investors are advised to accumulate KOSPI in stages, while defensive cosmetics and food stocks are holding up relatively well.
  • Semiconductor equipment makers are seen as beneficiaries of ongoing memory capex, even if they also sell off in the panic.
  • The speaker frames the backdrop as a US Big Tech–memory hegemony battle, with US players wanting to curb memory prices.
Ideas
Kim Jang-yeol Reporter, The Bell 0:36
Avoid SK Hynix local; ADR premium overhang
Local SK Hynix shares are structurally disadvantaged relative to the US-listed ADR and Micron. The ADR trades at a premium, the conversion is one-way (ADR holders can switch to local shares and hedge by shorting local shares), creating persistent downward pressure on the local stock. Foreign investors increasingly buy the ADR or Micron directly rather than the Korean listing, which worsens the domestic supply-demand balance and makes local SK Hynix unattractive.
Kim Jang-yeol Reporter, The Bell 6:58
Prefer Micron and Hynix ADR over local
For investors who still want memory exposure, buying US-listed alternatives such as Micron Technology or the SK Hynix ADR is preferable because that is where US investors concentrate their demand, and it avoids the structural overhang and pension/retail selling plaguing the Korean onshore shares.
Kim Jang-yeol Reporter, The Bell 12:53
Buy KOSPI in stages on valuation extremes
KOSPI valuations have dropped to historically extreme lows (P/E around 5–6x on 2026 estimates, next year’s estimates even lower), making the index cheaper than during the global financial crisis. For investors who still have cash and were not already fully invested, this is an opportunity to begin accumulating in tranches, even though the exact bottom is uncertain and the supply-demand situation remains very weak.
Kim Jang-yeol Reporter, The Bell 14:00
Buy semiconductor equipment stocks on capex
Memory manufacturers are under pressure from US Big Tech trying to keep memory prices in check, but they are still increasing capital expenditures. That capex spending flows directly to semiconductor equipment makers, making the equipment sector a relative winner in this environment, even if it also sells off during panic days.
Kim Jang-yeol Reporter, The Bell 14:45
Rotate into defensive cosmetics and food stocks
In a panic-driven market where semiconductor megacaps are under severe selling pressure, defensive sectors like cosmetics and food & beverage are holding up relatively well. Although their market-cap weight is small, a tactical rotation into these defensives can provide some shelter and diversification.
Up Next

This 815 Money Talk (815머니톡) video, published July 13, 2026, features Kim Jang-yeol discussing 000660.KS, MU, SK Hynix ADR, EWY, 471990.KS, Korean food & beverage sector, KORU. 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Kim Jang-yeol  · Tickers: 000660.KS, MU, SK Hynix ADR, EWY, 471990.KS, Korean food & beverage sector, KORU