Market Midday: Stocks Higher, Apple Down 9%, Amazon Soars 14% • 7/31/26

Watch on YouTube ↗  |  July 31, 2026 at 16:33  |  3:32  |  CNBC
Speakers
Jim Cramer — Host, Mad Money
Mike Santoli — Senior Markets Commentator
Unknown CNBC — Anchor
Rick Santelli — On-Air Editor, CNBC Business News

Summary

Stocks rose on the final trading day of July, driven by a tech rebound. Amazon surged 14% after CEO Andy Jassy gave a confident profitability outlook and AWS posted accelerating growth. Apple fell over 9% on a guidance miss and a lack of clarity from Tim Cook's last earnings call about whether the company faces a prolonged margin decline. Consumer sentiment ticked up, inflation expectations held at 4.2%, oil inched higher, and mortgage rates hit a one-year high.

  • Dow and S&P 500 end July in the green as tech rebounds
  • Amazon jumps 14% on bullish CEO profitability comments and strong AWS momentum
  • Apple drops 9.5% after guiding Q3 growth below expectations and Cook's final call raised margin concerns
  • Investors are favoring AI winners like Amazon over Apple post-earnings
  • Consumer sentiment improved slightly, but one-year inflation expectations remain at 4.2%
  • Crude oil edges toward $85/bbl, mortgage rates hit 6.77%, a one-year high
Ideas
Mike Santoli Senior Markets Commentator 1:21
Apple guidance miss raises margin concerns.
Apple guided current quarter growth below the street and Tim Cook's final earnings call failed to clarify whether the slowdown is due to supply constraints or the start of a lower-margin, lower-multiple chapter for the company, raising downside risk.
AAPL MED
Jim Cramer Host, Mad Money 1:42
Amazon profitability outlook promising.
Amazon CEO Andy Jassy provided a clear line of sight to great profitability, calming investors and making Cramer feel very positive about the stock.
AMZN HIGH
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This CNBC video, published July 31, 2026, features Mike Santoli, Jim Cramer discussing AAPL, AMZN. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Mike Santoli, Jim Cramer  · Tickers: AAPL, AMZN