CNBC Sport: Tom Brady on guilty pleasures, broadcasting and life after football

Watch on YouTube ↗  |  April 02, 2026 at 10:30  |  12:08  |  CNBC

Summary

  • Tom Brady confirms he is happily retired from football, with no plans for a comeback, despite enjoying flag football and occasional throws.
  • He discusses his endorsement partnership with Ferrero, promoting products like Nutella and Tic Tacs, and emphasizes moderation in diet over strict TB12 lifestyle.
  • Brady has multiple brand endorsements, including Pizza Hut and Dunkin', chosen for fun and fan engagement, not financial need.
  • As Fox's lead NFL analyst, he focuses on improving broadcast quality and fan education, with strong support from Fox leadership like Eric Shanks and Lachlan Murdoch.
  • He is a minority owner of the Raiders, serving in a strategic advisory role with no daily duties, aiming to help restore the team's winning culture.
  • Brady addresses potential conflict of interest between his Fox role and Raiders ownership, asserting no conflict and emphasizing neutrality in broadcasting.
  • He reflects on significant improvement as a broadcaster from season one to two, driven by preparation, evaluation, and teamwork.
  • Brady expresses lifelong appreciation for his time with the New England Patriots but maintains broadcasting neutrality, rooting for players and friends rather than teams.
  • He promotes the Ferrero million-dollar sweepstakes, running through July 31, encouraging fan participation.
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