Buzzberg Cup Live

HSBC's Kettner Says `Melt-Up' Set to Boost Hyperscalers

Watch on YouTube ↗  |  July 06, 2026 at 13:52  |  5:28  |  Bloomberg Markets
Speakers
Max Kettner — Chief Multi-Asset Strategist, HSBC

Summary

HSBC strategist Max Kettner dismisses fears that equity offerings by large tech hyperscalers signal a bubble, arguing the current environment is less frothy than 2020-2021. He advocates rotating toward the median company and broadening market participation away from semiconductors, citing improving median earnings globally. He also challenges the hawkish Fed narrative and suggests US rates could fall, supporting equity multiples.

  • Hyperscaler equity dilution fears are overblown; offering volumes align with 2020, not the 2021 SPAC bubble.
  • Kettner sees strong AI margins (e.g., Micron) as justified, not a speculative top.
  • Since late March, AI/semi stocks surged ~50% while the rest of the S&P 500 was flat.
  • He favors a broadening trade: the median company is showing rising earnings growth and surprises in the US, Europe, Japan, and EM.
  • The hawkish Fed narrative is overdone; US exceptionalism is now consensus, and rate declines could help equity multiples.
Ideas
Max Kettner Chief Multi-Asset Strategist, HSBC 0:15
Hyperscaler equity dilution fears are overblown
Equity offerings from hyperscalers are not a concern for dilution or froth. Dollar amounts look large relative to total market cap but are manageable versus free float. Current IPO and equity offering volumes are comparable to 2020, not the frothy 2021 peak. The 2020-2021 period was far more exuberant, with SPACs and blind capital raises, and today's AI-driven margins (e.g., Micron) do not signal a bubble.
Max Kettner Chief Multi-Asset Strategist, HSBC 2:12
Play the broadening beyond AI semis
Investors should lean into the broadening of market participation beyond semiconductors and AI infrastructure. Since late March, AI/semi names surged nearly 50% while the rest of the S&P 500 was flat to down. The median company globally is showing improving earnings growth and positive surprises across recent earnings seasons, supporting a fundamental broadening story. Positioning for the median company, not just AI winners, is now attractive.
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This Bloomberg Markets video, published July 06, 2026, features Max Kettner discussing QQQ, RSP. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Max Kettner  · Tickers: QQQ, RSP