July 28 Closing Market Conditions: KOSPI Plunges 10%... Samsung and SK Hynix Collapse, Everyone Threw It Away | Hong Seonae, Lee Kwonhee, Kim Jangyeol

[July 28 Closing Market Conditions] KOSPI Plunges 10%… Everyone Threw It Away as Samjeonnix Collapsed | Hong Seonae, Lee Gwonhui, Kim Jangyeol [Closing Bell Live]
Watch on YouTube ↗  |  July 28, 2026 at 08:39  |  1:11:08  |  3PRO TV (삼프로TV)
Speakers
Kim Jang-yeol — Reporter, The Bell
Lee Kwon-hee — CEO, Economist

Summary

The KOSPI crashed over 10%, triggering circuit breakers, amid fears over Chinese DUV equipment news and NVIDIA circular financing. Panelists Kim Jang-yeol and Lee Kwon-hee argue the AI cycle is not broken, Korean memory stocks are excessively oversold, and upcoming SK hynix earnings could be a catalyst. They also flag ASML as oversold and point to Micron's technical levels as a key barometer for the AI memory cycle.

  • KOSPI closed down 10.84% at 6,023, KOSDAQ down 7.7% at 705, with only 36 stocks rising in KOSPI.
  • Sell-off triggered by CXMT's DUV equipment entry and NVIDIA circular financing concerns, which panelists view as overblown.
  • Kim Jang-yeol argues AI cycle intact; Samsung Electronics and SK hynix are at excessively cheap valuations near 4x forward P/E, presenting a buying opportunity.
  • ASML's drop on Chinese competition fears is exaggerated; the competitor's capacity is minimal and the impacted segment is a small fraction of revenue.
  • SK hynix Q2 earnings and LTA guidance on July 29 are seen as a potential reversal catalyst if management delivers an optimistic outlook.
  • Micron's $750 support level is a critical marker; a breakdown would signal the AI memory cycle is broken, but it is currently holding.
  • Lee Kwon-hee expects a short-term technical rebound in KOSPI based on late-session foreign futures buying and oversold conditions.
  • Broader indiscriminate selling reflects extreme sentiment; panel warns against getting trapped in the detail and losing sight of the bigger picture.
Ideas
Kim Jang-yeol Reporter, The Bell 3:10
ASML sell-off on China fears overdone
ASML's share drop on news of a Chinese DUV equipment competitor is overblown. The DUV segment contributes only about 2.5% of ASML revenue, the competitor's capacity is minimal relative to total Chinese demand (at most 1/5 even if fully deployed), and the technology is 20 years old. The market reaction is disproportionate, so the sell-off in ASML presents a buying opportunity.
Kim Jang-yeol Reporter, The Bell 4:09
Korean memory chips excessively oversold
Korean memory stocks Samsung Electronics and SK hynix have fallen back to April/May levels despite strong earnings momentum and an intact AI cycle. US peers Micron and Nvidia are holding above key technical levels, indicating the sell-off in Korean names is excessive and driven by non-fundamental factors like liquidity and sentiment, creating a significant oversold buying opportunity. Valuation has dropped to around 4x forward P/E, near the bottom of historical cycle ranges, while earnings are projected at record levels.
Lee Kwon-hee CEO, Economist 10:44
KOSPI technical bounce likely tomorrow
After a historic 10% KOSPI crash, aggressive late-session foreign futures buying (shifting from a 1.6 trillion won net sell to nearly flat) signals a high probability of a technical rebound tomorrow. The magnitude of the intraday sell-off and subsequent short-covering suggests a bounce is due in the near term.
Kim Jang-yeol Reporter, The Bell 20:53
Micron $750 level key for AI cycle
Micron Technology's stock price around $750 (the 20-week moving average area) is a critical technical marker for the AI memory cycle. If Micron breaks below that level, it would signal that the AI cycle is genuinely broken. Currently Micron is holding above, indicating the cycle remains intact and the weakness in Korean chip stocks is noise.
Up Next

This 3PRO TV (삼프로TV) video, published July 28, 2026, features Kim Jang-yeol, Lee Kwon-hee discussing ASML, 005930.KS, 000660.KS, EWY, MU. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Kim Jang-yeol, Lee Kwon-hee  · Tickers: ASML, 005930.KS, 000660.KS, EWY, MU