PGA of America's New CEO Is Bullish on Golf in Texas

Watch on YouTube ↗  |  August 20, 2026 at 13:59  |  6:38  |  Bloomberg Markets
Speakers
Terry Clark — CEO, PGA of America

Summary

PGA of America CEO Terry Clark discusses the 2027 PGA Championship in Frisco, Texas, the growth of golf, and planning for future Ryder Cup events. He highlights record ticket and hospitality demand, expected economic impact of over $100 million, and a 41% increase in golf participation since 2019. The conversation also covers off-course/simulator golf growth and the public-private development around PGA Frisco.

  • Terry Clark, PGA of America CEO, discusses his first six months and the 2027 PGA Championship in Frisco, Texas.
  • He expects the Frisco PGA Championship to generate over $100 million in economic impact for the Dallas-Fort Worth community.
  • Tickets and hospitality for the championship sold out, which he calls record-breaking.
  • Golf participation has grown 41% since 2019 and is becoming younger, more female, and more diverse.
  • Off-course formats such as simulators and social venues are expanding golf engagement.
  • The PGA of America's Frisco development includes 600 acres with courses, retail, commercial, and residential uses.
  • He also addresses Ryder Cup planning for 2027 in Ireland and 2029 at Hazeltine and LIV/PGA Tour dynamics.
Ideas
Terry Clark CEO, PGA of America 0:26
Golf participation and industry are growing.
Golf is in its best moment, supported by National Golf Foundation data showing golf has grown 41% since 2019 and by participation becoming younger, more female and more diverse. This creates broad demographic and engagement tailwinds for the golf industry.
Golf industry HIGH
Terry Clark CEO, PGA of America 4:13
Off-course social golf formats are expanding.
Off-course and simulator-based golf experiences, such as social entertainment venues and Topgolf-style formats, are becoming a major growth channel. The social aspect of golf is very large and these formats are introducing new people to the game in unique ways.
Off-course golf entertainment MED
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This Bloomberg Markets video, published August 20, 2026, features Terry Clark discussing Golf industry, Off-course golf entertainment. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Terry Clark  · Tickers: Golf industry, Off-course golf entertainment