The consumer is finally starting to feel the pinch, says Michael Zakkour

Watch on YouTube ↗  |  July 24, 2026 at 13:12  |  6:43  |  CNBC
Speakers
Michael Zakkour — Founder, 5 New Digital

Summary

Michael Zakkour, founder of 5 New Digital, analyzes Albertsons' earnings as a warning that U.S. consumers are finally feeling significant financial strain. He describes a K-shaped economy where the top 20% of households are masking spending weakness, though even luxury may eventually trim. He sees consolidation in retail favoring technology-driven companies like Walmart and Amazon.

  • Albertsons' results indicate consumers are stretching and changing spending habits.
  • Stubbornly high grocery prices, inflation, and tariffs are headwinds for retail.
  • Wealthier consumers currently prop up spending but may also pull back within six months.
  • Luxury sector faces global concerns, especially from China.
  • Retailers will have to sacrifice margins to keep price-sensitive shoppers.
  • Walmart and Amazon are best positioned due to integrated online-offline models and AI investments.
  • Consolidation at the top of retail will favor companies with mass, volume, and data.
Ideas
Michael Zakkour Founder, 5 New Digital 6:10
Walmart and Amazon win through tech consolidation.
Walmart and Amazon are well-positioned to thrive amid consumer weakness because they are integrated online-offline retailers investing in AI and supply-chain technology to improve efficiency, and they benefit from consolidation at the top of retail as companies with mass, volume, and data will continue to grow bigger.
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This CNBC video, published July 24, 2026, features Michael Zakkour discussing WMT, AMZN. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Michael Zakkour  · Tickers: WMT, AMZN