Range Rover's First Fully Electric Model Costs Over $200,000

Summary

Jaguar Land Rover COO Nigel Blenkinsop discusses the launch of the first fully electric Range Rover, priced above $200,000. He says the model completes the Range Rover portfolio and should sell well globally, especially in the US, with 80,000 expressions of interest. He also addresses tariff adjustments, production plans of 12,000-15,000 units over the next five to six months, and competition from China.

• JLR unveils an electric Range Rover starting at £154,070/$208,420.
• Production of the launch special edition is starting now, with 12,000-15,000 units planned over 5-6 months.
• A significant share of production is expected to go to the US market.
• JLR reports over 80,000 expressions of interest, including new customers.
• The COO says JLR offset prior tariff challenges through efficiencies and is exploring US partnerships.
• He argues range and charging are competitive and that brand strength can withstand Chinese competition.