KPMG announces record-setting $13 million purse at KPMG Women's PGA Championship

Summary

KPMG, alongside the PGA of America and LPGA Tour, announced a record $13 million purse for the KPMG Women's PGA Championship, the largest in women's golf history. The segment highlighted the growth of the event, increased sponsorship and viewership, and a commitment to showcasing women's golf at elevated venues. The conversation focused on the tournament's momentum and partnership success rather than investable market themes.

• KPMG, PGA of America, and LPGA Tour announce a $13 million purse for the KPMG Women's PGA Championship, a record for women's golf.
• The purse has grown nearly 500% over 12 years of KPMG sponsorship.
• Speakers included KPMG's Tim Walsh, PGA of America's Terry Clark, and LPGA Tour's Craig Kessler.
• The event will be held at Hazeltine, with future venues including Congressional and Bethpage Black.
• Growth metrics include on-site viewership, social engagement, and broadcast quality.
• KPMG views the sponsorship as aligned with its brand and a long-term commitment.
• No specific companies, stocks, sectors, or investable assets were discussed.