Al Michaels on NFL team valuations, AI, and more

Watch on YouTube ↗  |  September 16, 2026 at 17:40  |  7:33  |  CNBC
Speakers
Steve Weiss — Chief Investment Officer, Short Hills Capital Partners
Al Michaels — Sports Broadcaster

Summary

Al Michaels joins CNBC ahead of the Bills-Lions Thursday Night Football game on Amazon Prime to discuss the NFL's media growth, surging team valuations, AI, and the market. In the market segment, Steve Weiss gives a bullish turnaround case for Cleveland-Cliffs based on EBITDA projections and high hot-rolled coil steel prices. Al also comments on AI as a major but uncertain story and on the continued rise in sports franchise values.

  • Al Michaels previews Bills-Lions on Amazon Prime's Thursday Night Football.
  • He attributes TNF growth to improved scheduling and rising viewership.
  • Michaels says sports team valuations, including the Cowboys, keep climbing.
  • He calls AI the number-one financial story but says its direction is uncertain.
  • Steve Weiss argues Cleveland-Cliffs is turning around and should not be shorted.
  • Weiss cites a >$3B EBITDA projection, two good quarters, and HRC steel above $1,200.
  • The segment ends with jokes about Cleveland-Cliffs and the Cleveland Browns.
Ideas
Steve Weiss Chief Investment Officer, Short Hills Capital Partners 6:35
Cleveland-Cliffs turning around on strong steel.
Steve Weiss thinks Cleveland-Cliffs is turning around: management has projected more than $3 billion of EBITDA next year, last quarter was very good, and if the current quarter ending in October is also good, he believes the company can come out of the penalty box. He also notes hot-rolled coil steel prices are well above $1,200, a level at which Cleveland-Cliffs makes a lot of money, and says he has been convinced not to short it.
CLF HIGH
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This CNBC video, published September 16, 2026, features Steve Weiss discussing CLF. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Steve Weiss  · Tickers: CLF