Boardroom CEO Rich Kleiman on the business of NFL's Super Bowl weekend

Summary

Rich Kleiman, Boardroom co-founder and CEO, joined Squawk Box to discuss the business around Super Bowl weekend, describing it as a major corporate, experiential, and dealmaking event. He argued the Super Bowl remains a uniquely dominant TV property despite media fragmentation, and that the confluence of the Super Bowl, Olympics, and NBA All-Star Weekend lifts attention across sports. He also discussed the NFL's global expansion, Bad Bunny's halftime show, and said he is bullish on prediction markets even as sports gambling and prediction markets may coexist.

• Super Bowl weekend has become a large corporate, brand-activation, and dealmaking event.
• Kleiman says the Super Bowl remains the most-watched TV event and is not losing attention to fragmentation.
• He sees the Super Bowl, Olympics, and NBA All-Star confluence as a rising tide for sports attention.
• NFL global expansion, including more international games and cities, may help future media rights.
• He is bullish on prediction markets, citing optionality and a differentiated consumer profile.
• He expects traditional gambling and prediction markets can coexist.
• Prediction-market ads will not run during this year's Super Bowl but may in the future, he noted.
• Bad Bunny's halftime performance and the NFL's global appeal were also discussed.