Taylor Morrison CEO: Strong housing sales data speaks to desire and need for today's housing

Watch on YouTube ↗  |  July 24, 2026 at 16:48  |  4:21  |  CNBC
Speakers
Sheryl Palmer — CEO, Taylor Morrison

Summary

Taylor Morrison CEO Sheryl Palmer discusses the closing of the Berkshire Hathaway merger and offers a bullish outlook on U.S. housing demand despite higher mortgage rates, citing strong recent sales data and consumer readiness to buy.

  • Berkshire Hathaway's $6.8B acquisition of Taylor Morrison officially closed.
  • CEO Palmer notes strong home sales data in June defying typical seasonality.
  • Consumers are increasingly willing to buy despite elevated mortgage rates.
  • Home prices have stabilized across most U.S. markets, with willing buyers and sellers.
  • The combined platform under Berkshire will serve renters, first-time buyers, move-up buyers, and resort lifestyle.
  • Palmer cites long-term demographic headwinds but believes scale and disciplined land acquisition will help navigate them.
Ideas
Sheryl Palmer CEO, Taylor Morrison 2:13
Strong housing sales, consumers ready despite rates.
U.S. housing demand remains strong as evidenced by above-seasonal sales data, consumers are tired of waiting for rates and are ready to buy, home prices have stabilized across most markets, and the consumer is ready to move on despite elevated mortgage rates.
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