Buzzberg Cup Live

Apple faces AI memory crunch with upcoming iPhone lineup

Watch on YouTube ↗  |  July 02, 2026 at 16:08  |  3:11  |  CNBC
Speakers
Mackenzie Sigalos — Crypto Reporter/Analyst, CNBC

Summary

CNBC's MacKenzie Sigalos reports on Apple's plan to release five new iPhone models through 2027, including its first foldable, driving a 50% jump in memory demand for AI features. Tim Cook is pressing to secure memory supplies before stepping down, including talks with blacklisted Chinese suppliers. Apple stock rose 4% on the news, helped by locked-in long-term supply contracts.

  • Apple planning at least five new iPhone models through early 2027, including a foldable.
  • Memory demand expected to rise by up to 50% for AI features in upcoming iPhones.
  • Apple raising Mac and iPad prices but holding iPhone pricing steady.
  • Tim Cook intensifies supply chain negotiations ahead of his departure.
  • Apple reportedly in talks with Chinese memory suppliers that are on Pentagon and Commerce blacklists.
  • Micron signed 15 long-term contracts, with phone makers among the unnamed clients.
  • Apple stock up 4% on supply chain deal lock-ins.
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