Summary
Stefano Domenicali discusses Formula 1's strong growth in the US, with three races drawing huge crowds, and says only one of two Middle East races canceled due to the Iran war may be rescheduled. He highlights the sport's appeal to younger audiences, robust partnership demand, and the challenge of geopolitical risks and rising logistics costs.
- Formula 1 CEO Stefano Domenicali interviewed at the Norges Bank Conference in Oslo.
- F1 has three US races (Miami, Austin, Las Vegas) with high fan demand, but no immediate plans to add more.
- Two Middle East races (Bahrain and Saudi Arabia) were postponed due to the Iran war; only one may be rescheduled.
- Geopolitical risk is the top challenge for F1, along with rising fuel and logistics costs.
- Partnership demand is strong, shifting from B2B to attracting younger audiences through visibility and experience.
- F1 will introduce a rotation of European Grand Prix starting next year, with broader calendar rotation after 2030.
- F1 Academy aims to develop female drivers, but finding competitive talent will take time.
- The sport's fan base has become significantly younger, supporting long-term growth.