McDonald’s Names New US Boss After Slowest Growth in More Than a Year

Summary

McDonald's named Skye Anderson as president of its US business after the chain posted its slowest growth in over a year. Bloomberg reporter Redd Brown discusses the timing of the leadership change, the shift from traffic-driven growth to higher average ticket, weak demand among lower-income consumers, and strategic efforts to attract higher-end customers through menu upgrades and store remodels.

• McDonald's reports weakest US sales growth in over a year and replaces its US president with Skye Anderson.
• Sales growth was driven by higher ticket prices rather than increased foot traffic, undermining the volume-focused strategy.
• The company says its under-$3 menu is underwhelming expectations, pointing to stress among lower-income consumers.
• McDonald's is also pushing higher-quality menu items and remodeling stores to broaden appeal beyond value-conscious customers.
• The situation reflects a K-shaped economy where lower-income consumers pull back while the chain tries to capture higher-end demand.