Anurag Rana — Старший аналитик, Bloomberg Intelligence
Bloomberg Intelligence analyst Anurag Rana explains why Apple's upcoming glass-centric and foldable iPhones are critical for lifting average selling prices to sustain iPhone revenue growth amid rising memory costs, and analyzes the recent stock decline as a valuation mismatch with hyperscaler peers.
- Apple plans glassy iPhone Pro models next year and a 20th anniversary glass-centric device in 2027.
- Raising ASPs is the single most important factor for Apple's iPhone segment growth over the next couple of years.
- A foldable iPhone could be priced around $2,500, a massive lift over current Pro Max base prices.
- Higher memory prices are a headwind that will pressure unit shipments.
- Apple has gained market share recently by not raising prices in the premium segment, but a fall price increase is likely.
- The recent Apple stock selloff is attributed to a valuation mismatch, with a multiple in the low 30s while hyperscalers traded in the low 20s.
Apple must raise iPhone average selling prices to sustain segment revenue growth as rising memory costs pressure unit shipments. The planned glass-centric 20th anniversary and foldable iPhones are key mechanisms to lift ASPs, potentially reaching $2,500 for a foldable, but the number of consumers willing to pay such premiums is uncertain.
This Bloomberg Markets video, published August 11, 2026,
features Anurag Rana
discussing AAPL.
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