“Every small business should run itself” | Lassie with a16z

Watch on YouTube ↗  |  July 30, 2026 at 14:30  |  58:40  |  a16z
Speakers
Alex Rampell — General Partner, a16z Apps Fund
Steijn Pelle — Co-founder, Lassie
Frédéric Renken — Co-founder, Lassie

Summary

Alex Rampell and Olivia Moore interview Lassie cofounders Steijn Pelle and Frédéric Renken about using AI agents to automate small business administration, starting with dental practices. Lassie embeds in dental offices, automates billing, insurance claims, and patient payments, and reports 98% automation. The discussion covers the large healthcare administration market, distribution to SMBs, incumbent dynamics, and Alex's broader thesis that AI lets software perform labor and expand software markets.

  • Lassie started by embedding in dental offices to learn administrative workflows first-hand.
  • Its AI agents automate billing, insurance claims, patient payments, and other practice operations.
  • There are about 160,000 US dental practices spending roughly $200,000 annually on admin labor.
  • The company plans to expand from dentists to other healthcare verticals and eventually all small businesses.
  • AI models still lack encoded real-world workflows, requiring context, tools, and product work.
  • SMB distribution is difficult because owners are busy, non-technical, and often not on typical B2B databases.
  • Alex Rampell argues AI software doing labor massively expands software TAM and that public markets may be mispricing software versus AI.
Ideas
Alex Rampell General Partner, a16z Apps Fund 7:40
AI turns software into labor, expanding TAM.
Alex argues that software historically only digitized filing cabinets and stored information, while people still did the work. AI now lets software perform actual labor, which massively expands the addressable market because software can be priced against human labor, can be cheaper and better than humans, and is available when humans cannot be found. He also says public markets are mispricing this by treating software as dead and AI as separate, when AI is software and software is AI; software companies that implement AI are positioned to benefit, while those that do not risk obsolescence.
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