Average new car price will reach $50,000 this year, says Kelley Blue Book's Sean Tucker

Watch on YouTube ↗  |  January 02, 2026 at 13:05  |  4:42  |  CNBC
Speakers
Sean Tucker — Managing Editor, Kelley Blue Book

Summary

Sean Tucker of Kelley Blue Book discusses new-car affordability, predicting the average new-car price will cross $50,000 early this year and remain elevated. He explains that automakers have shifted model lineups toward higher-priced and luxury vehicles, while longer 100-month loans lower monthly payments but add significant interest cost. He also notes limited impact from the car-loan interest deduction and flags auto delinquencies as a risk, though the transcript cuts off before he finishes that point.

  • Average new-car price expected to cross $50,000 and stay there.
  • Monthly payments are near record highs and may set a record next year.
  • Automakers have shifted to higher-priced and luxury models as over-$75,000 vehicles outsell under-$25,000 vehicles.
  • 100-month loans lower monthly payments but cost about $5,100 more than 60-month loans.
  • The car-loan interest deduction is seen as narrow and limited in impact.
  • Auto delinquencies are mentioned as a continuing risk, but the discussion is cut off.
  • Slate Automotive's under-$20,000 truck attempt is viewed as uncertain.
Ideas
Sean Tucker Managing Editor, Kelley Blue Book 2:02
Automakers profit from high-end vehicle mix.
Automakers are benefiting from consumer preference for larger and more luxurious vehicles, with cars over $75,000 now outselling those under $25,000, and they have tailored their lineups toward higher-priced models. Because major automakers have not moved toward the low-price market, they are making a lot of money and no change is on the horizon.
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This CNBC video, published January 02, 2026, features Sean Tucker discussing Automakers. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Sean Tucker  · Tickers: Automakers