The Next Billion Web3 Users Will Come From Gaming | Partner Content

Summary

Chris Hewish, President of Xsolla, discusses how integrating blockchain into existing Web2 gaming infrastructure can unlock a fairer model for players and developers, focusing on data ownership, deterministic user acquisition, and direct rewards for engagement. He argues that Web3 gaming failed in the past because it tried to build a new ecosystem from scratch, whereas the real opportunity is adding on-chain functionality to the massive existing player base.

• Chris Hewish believes gaming will bring the next billion Web3 users by adding blockchain features to existing Web2 games.
• Web3 gaming floundered previously due to trying to create a new ecosystem rather than enhancing existing ones.
• Xsolla’s platform already touches nearly 2 billion players worldwide.
• Ownership in Web3 gaming should focus on data and engagement, not just in-game items.
• Blockchain enables deterministic user acquisition, allowing developers to target only high-value players directly.
• Players could be paid directly by game companies for their data and playtime, replacing intermediaries like ad networks.
• The interview took place at Consensus Miami 2026.
• Xsolla is developing a backpack product to remove friction for players interacting with blockchain features.