Cramer’s Stop Trading: Apple

Watch on YouTube ↗  |  January 12, 2026 at 15:24  |  1:28  |  CNBC
Speakers
Jim Cramer — Host, Mad Money

Summary

Jim Cramer’s Stop Trading segment focused on Apple after he spoke with Apple executive Eddy Cue. Cramer said Apple’s services business is much stronger than expected and that Apple’s foundation models can be built on Gemini, making Google the winner. He argued Apple should be up and Alphabet’s decline is unjustified, naming both Apple and Alphabet as places to make money.

  • Cramer discussed Apple on CNBC’s Stop Trading segment.
  • He said he spoke with Apple executive Eddy Cue.
  • Cramer said Apple services are stronger than expected, with multiple service businesses beating expectations.
  • He said Apple selected Google/Gemini for foundation models after a fair review.
  • Cramer called Alphabet’s stock decline “plain stupid” and said Apple should be up.
  • He named Apple and Alphabet as two places to go to make money.
  • A host noted discussion of Apple Pay, Apple News, iCloud, Maps, Apple TV, and Golden Globes attention.
Ideas
Jim Cramer Host, Mad Money 0:14
Services strength makes Apple a buy.
Cramer says he just spoke with Eddy Cue, Apple's number two, and learned Apple's services are incredibly strong and much stronger than people expect. He says the bearish view that services were coming down is wrong, that Apple Pay, Apple News, iCloud, Maps, and Apple TV are all better than expected, and that services gross margins are fantastic. He concludes Apple should be up and names it as one of two places to go to make money.
AAPL HIGH
Jim Cramer Host, Mad Money 0:40
Apple chose Gemini; Alphabet discount is stupid.
Cramer says Eddy Cue told him Apple did a fair review and decided Google is the best partner, with Apple foundation models able to be built on Gemini. He calls that fabulous for Gemini and also good for Apple, and says the fact that Alphabet is down is just plain stupid. He lists Alphabet as one of two places to go to make money.
GOOG HIGH
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This CNBC video, published January 12, 2026, features Jim Cramer discussing AAPL, GOOG. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Jim Cramer  · Tickers: AAPL, GOOG