Samsung Electronics and Hyundai Motor are absurdly undervalued right now. 'Will the stock price manipulation prevention act be a boon?' | CEO Lee Kwon-hee

Samsung Electronics, Hyundai Motor, are unbelievably undervalued right now. "Will the stock price manipulation prevention act be a boon?" | CEO Lee Kwon-hee
Watch on YouTube ↗  |  August 04, 2026 at 09:45  |  22:11  |  815 Money Talk (815머니톡)
Speakers
Lee Kwon-hee — CEO, Economist

Summary

CEO Lee Kwon-hee argues that Samsung Electronics, SK Hynix, and Hyundai Motor are extremely undervalued based on PBR metrics. He highlights a global heatwave as a catalyst for power equipment stocks and sees a technical breakout in Naver. He also warns about LNC Bio's rights issue and notes a recovery in US semiconductor equipment that may lift Korean peers. The conversation touches on the stock manipulation prevention act's potential to support the market.

  • Samsung Electronics and SK Hynix are historically cheap on a PBR basis.
  • Hyundai Motor's PBR of 0.78x makes it one of the cheapest automakers globally.
  • A severe global heatwave is driving demand for power equipment and renewable energy.
  • Naver is showing a bullish technical reversal after its recent blueprint announcement.
  • Korean semiconductor equipment stocks may follow the rebound in US peers.
  • LNC Bio faces dilution risk from a rights offering after artificial price pumping.
  • The newly passed stock manipulation prevention act is seen as a long-term positive for Korean equities.
Ideas
Lee Kwon-hee CEO, Economist 1:31
Samsung PBR 1.4x means huge upside
Samsung Electronics is historically cheap at a PBR of 1.4x. In past cycles, the stock was bought below 1x and sold above 2x book value. Now it remains far below the 2x threshold, indicating significant undervaluation and potential upside when the market recognizes its value.
Lee Kwon-hee CEO, Economist 1:46
SK hynix target 2.5x PBR
SK hynix historically peaked at a PBR of 2.5x during super cycles. The current cycle is a super cycle, so the stock should re-rate towards 2.5x book value, providing substantial upside from current levels.
Lee Kwon-hee CEO, Economist 2:43
Hyundai Motor PBR 0.78x too cheap
Hyundai Motor is trading at a PBR of 0.78x, which makes it one of the cheapest auto companies globally. The speaker believes this extreme undervaluation is unjustified and the stock should recover as the market recognizes its true worth.
Lee Kwon-hee CEO, Economist 4:22
Naver technical breakout after blueprint
Naver is attempting a technical breakout, reversing from a reverse arrangement to a proper arrangement of moving averages, and simultaneously breaking through the 10-day and 120-day moving averages. After the company's recent blueprint announcement, the stock is poised to rise further.
Lee Kwon-hee CEO, Economist 6:21
Global heatwave boosts power equipment
A severe global heatwave is driving surging electricity demand, especially in Europe and the US. Existing power infrastructure is weak, leading to emergency measures. This creates a strong demand tailwind for power equipment companies, benefiting names like Hyosung Heavy Industries and HD Hyundai Energy Solutions.
Lee Kwon-hee CEO, Economist 17:57
LNC Bio rights offering washout risk
LNC Bio was artificially pumped by the financial district (Yeouido) last year and now faces a rights offering for expansion, as it lacks capital. The stock is entering a washout phase, and investors should be cautious as the overhang and previous manipulation risk harming prices.
Lee Kwon-hee CEO, Economist 20:49
Korean semicon equipment follows US recovery
US semiconductor equipment stocks like Lam Research and Applied Materials have corrected and are now attempting a rebound. This recovery will spill over to Korean semiconductor equipment companies, which are expected to follow suit and perform well.
Up Next

This 815 Money Talk (815머니톡) video, published August 04, 2026, features Lee Kwon-hee discussing 005930.KS, 000660.KS, 005380.KS, 035420.KS, 322000.KS, 에터닉스, 298040.KS, 290650.KQ, Korean semiconductor equipment stocks. 7 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Kwon-hee  · Tickers: 005930.KS, 000660.KS, 005380.KS, 035420.KS, 322000.KS, 에터닉스, 298040.KS, 290650.KQ, Korean semiconductor equipment stocks