A lot more equity building opportunities in our brands, says Kraft Heinz CEO

Summary

In this CNBC interview, Kraft Heinz CEO discusses the company's brand strategy, focusing on Heinz, mac and cheese, and Capri Sun. He highlights opportunities for equity building through innovation and a new NFL partnership. The conversation is centered on operational improvements rather than specific investment advice.

• Kraft Heinz CEO explains the 'hold, win, win big' brand portfolio strategy.
• Heinz is highlighted as a key brand with low household penetration and high recognition.
• Mac and cheese is being reformulated to compete with smaller rivals on protein and fiber.
• Capri Sun is being innovated with electrolyte drinks to retain older consumers.
• A new NFL partnership aims to make condiment brands more relevant during football events.
• The CEO emphasizes smart investment in brands rather than broad cost-cutting.
• No explicit stock buy/sell recommendation is given for Kraft Heinz.