UFC CEO Dana White on new Paramount Deal, Fighting at White House, Future of Boxing

Watch on YouTube ↗  |  January 26, 2026 at 15:43  |  11:58  |  Bloomberg Markets
Speakers
Dana White — UFC President, CEO and Co-Owner

Summary

Dana White, UFC president, CEO and co-owner, discusses the UFC's $7.7 billion deal with Paramount, which removes the pay-per-view model and moves UFC content to Paramount Plus and CBS. White also confirms plans for a UFC event at the White House, outlines the launch of Zuffa Boxing, and discusses his other business interests and Meta board service. The interview highlights how the Paramount partnership could broaden UFC's audience and expand its media footprint.

  • Dana White discusses UFC's $7.7 billion deal with Paramount.
  • The deal eliminates the pay-per-view model and expands UFC distribution on Paramount Plus and CBS.
  • White confirms plans for a UFC event at the White House with 5,000 seats and a large Ellipse viewing area.
  • Zuffa Boxing launches this month, with White aiming to disrupt a fragmented boxing industry.
  • White says UFC has built an NFL/MLB-type business in 25 years.
  • He also mentions niche sports ventures and his service on Meta's board.
Ideas
Dana White UFC President, CEO and Co-Owner 2:17
Paramount UFC deal broadens audience, drops PPV
The $7.7 billion UFC deal with Paramount removes the pay-per-view model and expands distribution through Paramount Plus and CBS, bringing a much bigger fan base and valuable shoulder programming to Paramount's platforms. White calls the new arrangement incredible for the business, sport, and fighters.
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Speakers: Dana White  · Tickers: PSKY