Hyundai Motor Reborn as a Robot Stock, Now Is the Opportunity: When Will It Break the 600,000 Won Target? The Reality of the 30 Trillion Won Robot Technology | CEO Kim Dae-jun

로봇주로 변신한 현대차, 지금이 기회다 '목표가 60 돌파는 언제'... 30조 가치의 로봇 기술 실체? | 김대준 대표
Watch on YouTube ↗  |  January 15, 2026 at 05:45  |  18:30  |  815 Money Talk (815머니톡)
Speakers
Kim Dae-jun — CEO, TokenPost

Summary

Kim Dae-jun, CEO of KR Research, argues Hyundai Motor's 600,000 won target is plausible because the shares still trade below global automaker PBRs, while Boston Dynamics and autonomous-driving assets add robot optionality. He highlights Hyundai Mobis, Hyundai AutoEver, Hyundai Wia, Kia, Hyundai Glovis, and robot-linked parts names as key group beneficiaries or watchlist stocks. He also warns that the auto-parts rally should be selective and that full Level 5 autonomy remains years away.

  • Hyundai Motor is framed as still undervalued versus global automakers, with possible fair value in the mid-500,000 won range.
  • Boston Dynamics is treated as a KRW 30tn robotics asset, and potential IPO or succession funding could keep Hyundai Motor's robot narrative alive.
  • Hyundai Mobis and Hyundai AutoEver are named as Hyundai Motor Group beneficiaries of autonomous driving and robotics.
  • Hyundai Wia is seen as a high-beta first mover, while Kia is viewed positively as a later thematic mover.
  • Hyundai Glovis is placed on the watchlist because of succession-related group stakes.
  • Selected auto-parts suppliers with actual robot exposure, such as SL Corporation and HL Mando, are preferred over the whole parts chain.
  • Tariff-hit auto earnings could create a buying opportunity if they cause a pullback.
  • Full Level 5 autonomous driving is still about ten years away, so the theme needs time.
Ideas
Kim Dae-jun CEO, TokenPost 1:24
Hyundai Motor undervalued, fair value mid-500,000 won.
Hyundai Motor remains undervalued versus global automakers: its PBR is about 0.9x versus roughly 1.2x for Toyota, Ford, and GM, implying about 30% upside and a fair value in the mid-500,000 won range, so the 600,000 won target is not unreasonable. The stock lagged the recent index rally and is only now normalizing; even if tariff-driven 4Q and 1Q auto earnings soften, a pullback should be a buying opportunity.
Kim Dae-jun CEO, TokenPost 8:49
Hyundai Mobis, AutoEver benefit from group autonomy.
Within Hyundai Motor Group, Hyundai Mobis is the core beneficiary of the autonomous-driving and robotics push, while Hyundai AutoEver is the group's autonomous-driving-related listed arm. They should benefit as the group commercializes robot and self-driving businesses, though AutoEver has already risen and is more a watch-list beneficiary.
Kim Dae-jun CEO, TokenPost 8:49
Hyundai Mobis, AutoEver benefit from group autonomy.
Within Hyundai Motor Group, Hyundai Mobis is the core beneficiary of the autonomous-driving and robotics push, while Hyundai AutoEver is the group's autonomous-driving-related listed arm. They should benefit as the group commercializes robot and self-driving businesses, though AutoEver has already risen and is more a watch-list beneficiary.
Kim Dae-jun CEO, TokenPost 14:03
Hyundai Wia is high-beta robot first mover.
Hyundai Wia is a high-beta first mover when Hyundai Motor Group enters a new business. In the 2020-21 autonomous-driving collaboration it was the fastest mover and hit the daily limit, and this pattern could repeat around the current robot/autonomous-driving theme, so it is a stock to watch rather than a core value holding.
Kim Dae-jun CEO, TokenPost 15:00
Kia is positive later robotics thematic mover.
Kia should benefit as a later mover in the same Hyundai Motor Group robotics/autonomous-driving theme. It is less rerated than Hyundai Motor, trades as part of the same group technology narrative, and rose sharply intraday on physical-AI news; the speaker remains positive even though Kia may lag Hyundai Motor in speed.
Kim Dae-jun CEO, TokenPost 16:02
Hyundai Glovis is succession-related group watch.
Hyundai Glovis should also be included in the Hyundai Motor Group watchlist because succession-related stakes and funding are part of the group's investment narrative, which can drive interest in group holding/affiliate names.
Kim Dae-jun CEO, TokenPost 16:46
Robot-exposed auto parts: SL, HL Mando.
The auto-parts trade should not be indiscriminate: only parts companies with actual robot-business plans or participation should attract flows. SL Corporation has announced robot-business participation and is pursuing it through an India plant, while HL Mando is in the Hyundai value chain and is pursuing robot-related business; both are non-group suppliers to watch for elastic moves.
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Speakers: Kim Dae-jun  · Tickers: 005380.KS, 012330.KS, 307950.KS, 011210.KS, 000270.KS, 086280.KS, 005850.KS, 204320.KS