Inside Uber's 'everything app' strategy

Watch on YouTube ↗  |  April 29, 2026 at 16:49  |  2:17  |  CNBC

Summary

Uber is expanding its super app strategy with travel partnerships, AI-powered booking, and new perks for Uber One members. The company's president discussed the potential for moving into first-party fleet ownership for autonomous vehicles. Uber shares were slightly down as the news was announced.

  • Uber partnered with Expedia and Vrbo to offer hotel and vacation rental bookings.
  • Uber One members receive 20% discounts and credits on travel bookings.
  • Uber president said the travel perks are not subsidized but funded by Uber's own take.
  • New AI-powered voice booking using OpenAI models is being rolled out.
  • A unified search bar across rides and eats and a preorder coffee feature were announced.
  • The bigger long-term question is autonomous vehicles and potential fleet ownership.
  • Uber president indicated willingness to change business model to support AV marketplace.
  • Uber shares traded lower on the day of the announcement.
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