Buzzberg Cup Live

This is the Supply and Demand Resolution Scenario: What Will Happen? (Cho Hee-jin, Deputy Manager, Hana Securities Apgujeong Financial Center)

This is the supply and demand resolution scenario." What will happen? | Cho Hee-jin, Hana Securities Apgujeong Financial Center Deputy Manager [Double Crew]
Watch on YouTube ↗  |  July 10, 2026 at 01:09  |  17:29  |  3PRO TV (삼프로TV)
Speakers
Cho Hee-jin — Deputy Manager

Summary

Cho Hee-jin, Deputy Manager at Hana Securities, explains the recent weakness in Samsung Electronics and SK Hynix as re-rating growing pains. She argues that while earnings growth is decelerating, long-term supply agreements and shareholder returns will justify a higher valuation multiple. She believes the next rally will require fresh demand, and identifies the SK Hynix ADR as a key catalyst to unlock new US retail and passive flows. She also cautions that interest rates and new fab supply are critical variables to monitor for an eventual cycle peak.

  • Samsung Electronics and SK Hynix are in a re-rating phase where multiple expansion must replace EPS growth as the driver.
  • Long-term supply contracts (LTA) and shareholder returns provide the foundation for re-rating.
  • Current price weakness is a supply/demand problem: foreign selling and exhausted local capacity need new money.
  • SK Hynix ADR is highlighted as a concrete new source of demand, especially from US retail and passive funds.
  • Rising interest rates could threaten AI capex financing and are watched as a risk factor.
  • New fab capacities (Yongin Plant 1, Pyeongtaek P5) represent future inflection points that could slow earnings momentum.
  • Overall, the speaker maintains a constructive long bias on both Samsung and SK Hynix through the current consolidation.
Ideas
Cho Hee-jin Deputy Manager 0:53
Re-rating will lift Samsung and SK Hynix.
Samsung Electronics and SK Hynix are undergoing re-rating growing pains. The previous rally was driven by explosive EPS growth, but as growth slows, further upside requires a multiple expansion (re-rating). This re-rating is challenging because the market previously valued them on PBR, but the speaker sees long-term supply agreements (LTA) for memory and active shareholder returns as valid reasons for a higher multiple. Additionally, demand could extend from B2B to B2G (AI for governments). She believes that after working through this consolidation, stock prices will be much higher than today.
Cho Hee-jin Deputy Manager 10:32
SK Hynix ADR brings new US demand.
SK Hynix ADR issuance will create an entirely new source of demand (new money) unconstrained by domestic fund position limits. Foreign investors find ADR trading more convenient, and if the ADR is exchangeable with the underlying shares, arbitrage can lift the local stock. The ADR will attract US retail investors and passive semiconductor index flows, providing a powerful supply/demand catalyst that unlocks the next leg of the rally.
Up Next

This 3PRO TV (삼프로TV) video, published July 10, 2026, features Cho Hee-jin discussing 005930.KS, 000660.KS, SK Hynix ADR. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Cho Hee-jin  · Tickers: 005930.KS, 000660.KS, SK Hynix ADR