Apple's Siri revamp is a game changer for the long term, says JPMorgan's Samik Chatterjee

Watch on YouTube ↗  |  June 09, 2026 at 11:35  |  6:28  |  CNBC
Speakers
Samik Chatterjee — JPMorgan Senior Analyst

Summary

JPMorgan's Samik Chatterjee discusses Apple's Siri overhaul at WWDC, calling it a long-term game changer. He maintains an overweight rating and $325 price target, citing the foldable phone and strong sales season.

  • Apple announced a Siri overhaul at its Worldwide Developers Conference.
  • Chatterjee views the Siri revamp as a game changer for the long term.
  • He sees medium-term benefits in matching premium flagship device features.
  • Integration with native apps strengthens Apple's ecosystem stickiness.
  • Apple is executing the overhaul without heavy capital spending.
  • Chatterjee expects a strong sales season and a new foldable form factor.
  • JPMorgan maintains an overweight rating and $325 price target on Apple.
  • The stock closed down 2% on the day but the analyst remains bullish.
Ideas
Samik Chatterjee JPMorgan Senior Analyst 0:50
Apple overweight, Siri revamp long-term positive.
Apple's Siri overhaul is a game changer for the long term. It allows Apple to match premium flagship features, offers differentiated integration with native apps, and does so without heavy capital spending. Combined with the upcoming foldable phone form factor and a strong sales season, the setup is positive. JPMorgan maintains an overweight rating and $325 price target.
Up Next

This CNBC video, published June 09, 2026, features Samik Chatterjee discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Samik Chatterjee  · Tickers: AAPL