Freshmen Pay Thousands For Sorority Rush Coaches

Bloomberg's Lisa Mateo discusses the high-cost business of southern sorority rush consulting, with parents paying $3,000 to $12,000 for coaches and sorority dues adding thousands more. The trend is spreading beyond the South to the Northeast, Midwest, and West. The conversation then pivots to next week's heavy retail earnings calendar as a key read on the consumer after disappointing retail sales. - Southern sorority rush occurs before the semester begins and is a major event at southern schools. - Parents pay $3,000 to $12,000 for rush consultants who coach applicants on resumes, social media, headshots, appearance, and behavior. - The sorority consulting trend is spreading to the Northeast, Midwest, and West. - Sorority dues can range from $5,000 to $10,000 per semester depending on housing and board. - Retail sales data discussed in the segment were described as disappointing. - Next week's earnings include Home Depot, Estée Lauder, Target, Lowe's, TJX, Walmart, and Ross Stores.