Jaguars owner Shad Khan: NFL is still greatly undervalued compared to other sports

Watch on YouTube ↗  |  September 09, 2026 at 21:51  |  4:17  |  CNBC
Speakers
Shad Khan — Owner, Jacksonville Jaguars

Summary

Jacksonville Jaguars owner Shad Khan discusses the latest NFL team valuations, arguing that the NFL remains greatly undervalued relative to other sports. He points to the league's economic fundamentals, competitive balance, and community impact as reasons NFL franchise values can keep rising. The conversation also covers private equity ownership rules and whether those rules may be refined after recent team sales.

  • CNBC's Mike Ozanian interviews Jaguars owner Shad Khan as the new NFL season begins.
  • The average NFL team is now worth over $10 billion, up about 35% from last year.
  • The Seattle Seahawks recently sold for $9.6 billion, sharply above prior team sales.
  • Shad Khan argues the NFL is still greatly undervalued compared with other sports.
  • He cites competitive balance, economic fundamentals, and community impact as key support.
  • Khan says current NFL ownership rules are working but could be refined.
  • No public equity ticker is mentioned; the discussion is focused on private franchise values.
Ideas
Shad Khan Owner, Jacksonville Jaguars 1:00
NFL still undervalued versus other sports
NFL valuations are still greatly undervalued compared to other sports, with the run-up in NFL franchise values almost endless because of the league's unmatched economic fundamentals, competitive balance, and unique community impact.
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This CNBC video, published September 09, 2026, features Shad Khan discussing NFL franchises. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Shad Khan  · Tickers: NFL franchises